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Category : Facebook News

What is the Facebook Audience Network?

Facebook Audience Network was publicly announced during April’s f8 conference as a way to help developers monetize on mobile. When a user opens an app from one of Facebook’s developer partners, Facebook leverages a unique identifier fetched from the user’s device to match and serve them with an ad from one of Facebook’s advertisers. Despite the high impact this new product could have on revenue, the social network has been cautious in rolling it out. During Facebook’s Q2 earnings report […]

Recap: Facebook’s Q2 2014 Earnings Call

Facebook’s been busy since its f8 developer conference back in April, when the company announced a majority of mobile ad revenue (59%) and the launch of the Facebook Audience Network. Over the past few months, the social network has garnered headlines for its right-hand side ad redesign, the acquisition of online video advertising platform LiveRail, and most recently, its testing of a direct action “Buy” button geared toward ecommerce companies. The advertising community has eagerly anticipated Facebook’s Q2 earnings report yesterday, a […]

3 Major Developments to Come Out of Facebook’s f8 Conference

Mark Zuckerberg took the stage yesterday and immediately announced that this was going to be a different kind of f8. Rather than focusing on dazzling new Facebook features, the company is now focused on stability and encouraging community growth — encompassing users, advertisers and developers. As Facebook continues to grow its audience and network of advertisers, scale becomes even more of a central focus. Some basic takeaways from his presentation: Facebook has helped process $3B+ in payments, with 59% of […]