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Category : Facebook News

3 Ways Facebook Carousel Link Ad Spending is Evolving

Originally called Multi-Product Ads, Carousel Link Ads were recently expanded with some additional functionality designed specifically for direct response-focused advertisers.  This includes better support for mobile app advertisers, and the ability to include deep links within the unit to point users to certain areas of an app or website, post-click. These units have received a lot of attention from clients here at Nanigans, and we’ve observed some notable trends in terms of how advertisers are defining the market. 1. Performance […]

Recap: Facebook’s Q1 2015 Earnings Call

Fresh off the heels of developer conference f8, Facebook’s Q1 2015 earnings call yesterday afternoon covered all the usual bases — skyrocketing mobile usage, increased adoption of its newest ad products, the gradual growth of its acquisitions, and a steady focus on app monetization. YoY revenue has remained strong at 42% (compared to 58% last quarter) and mobile now makes up 73% of Facebook’s $3.3 billion in ad revenue. COO Sheryl Sandberg shared that in the US, one in every […]

What You Missed At Facebook’s F8 Developer Conference

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last May at F8, Mark Zuckerberg shared enhancements to Parse (a distribution tool for app developers), announced App Links, and unveiled the Facebook Audience Network. The 2015 edition of F8 is the biggest event to date, spanning two days, 80+ speakers, and 44 sessions. The app developers and product teams who converged on the Fort Mason Center in San Francisco yesterday have already been privy […]

Recap: Facebook’s Q4 2014 Earnings Call

Facebook’s Q4 2014 earnings call yesterday afternoon was one for the books, with healthy growth in YoY revenue (58%) and Q4 revenue ($3+ billion) signifying a strong start to 2015. CEO Mark Zuckerberg and COO Sheryl Sandberg continued to hammer on their mission to deliver ”people-based marketing at scale,” echoing Q3‘s themes of quality content, targeting, and measurement. The importance of being where the customer is (mobile) also remained the same, but an emphasis on not just looking at clicks, but […]

Recap: Facebook’s Q3 2014 Earnings Call

All eyes (and ears) were on Facebook as the social media network announced its Q3 2014 earnings to investors after the market closed last night. CEO Mark Zuckerberg and COO Sheryl Sandberg had a lot to celebrate, as Facebook’s stock recently hit an all-time high of $80 and its mobile base has grown nearly 40% YoY. However, they were careful to emphasize long-term goals over 3, 5 and 10 years, as well as slow product releases and iterations, continuing to […]

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