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Category : Facebook News

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Dynamic Product Ads Drive Strong Results For Facebook Advertisers

Facebook’s Dynamic Product Ads (DPAs) were launched a little over a year ago, but they’ve already proven to be an essential tool for digital marketers. This powerful retargeting solution enables advertisers to intelligently promote the most relevant products from their entire catalog on any device. Still deciding if you should try out DPAs for your business? Here’s all you need to know about how they work and how they’re increasing revenue for Facebook advertisers. What are Dynamic Product Ads (DPAs)? […]

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How Will Facebook’s New Reactions Affect Digital Advertisers?

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you’ve logged on to Facebook recently, you’ve probably noticed a major change to the site’s “Like” button. Instead of simply indicating if they liked a post, users can now indicate if that post left them amused, sad, surprised, angry or in stitches. Although this feature is still very new, it will definitely have an impact on businesses and the […]

4 Brands Using Color For Eye-Popping Facebook Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions. As we already explored […]

Recap: Facebook’s Q4 2015 Earnings Call

Across sectors, marketers continue to derive value from Facebook, as demonstrated by the continuing trend of growing ad budgets. A significant majority of advertisers using Nanigans over the past two quarters increased their spending during Q4, with same-advertiser ad spend growing by an average of 11%. This follows a 16% quarter-over- quarter increase in Q3 2015. Yesterday’s Facebook earnings call reflected this strong growth – not just in the past quarter, but in all of 2015. CEO Mark Zuckerberg and […]

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5 Trends Fueling Facebook Advertising In 2016

The world of digital marketing is constantly evolving, and the same holds true for the year ahead. In 2016, several trends are expected to surge in importance, such as video’s increasing popularity, international markets taking center stage and a growing understanding of the value of in-house advertising. These trends will most certainly have an impact on your marketing plans for the upcoming year. So to help you prepare, we’ve composed a two-part list of trends that you need to be […]