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Category : Facebook News

Recap: Facebook’s Q3 2016 Earnings Call

As highlighted in our Q3 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of rising returns. Among 20 of the highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 26% year-over-year in Q3 2016 – driven in part by increased adoption of video ads and Facebook’s Audience Network. Yesterday’s Facebook earnings call similarly […]

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Life After Facebook Exchange: Migrating To Dynamic Ads

Advertisers currently using Facebook Exchange (FBX) will need to find an alternative come November 1st. That’s when Facebook will be shutting down the desktop retargeting tool in order to shift focus to its mobile-first advertising products. If FBX is currently incorporated into your advertising campaign strategy, there’s no need to panic. Here’s why Dynamic Ads are a worthy replacement: What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized […]

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Carousel Ads: Creative Ways To Attract & Convert Customers [SlideShare]

When marketers invest time in building compelling interactive ads, engagement increases and greater return on ad spend follows. According to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per click than single-image link ads. As advertisers continue to flock to this direct response unit, companies with eye-catching creative will rise to the top of the competition. View this SlideShare to find out how you can use Carousel Ad units on Facebook, Twitter and Instagram to drive conversions and […]

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4 Vital Advertising Strategies for Cross-Channel Facebook and Twitter Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Looking to grow the reach of your social advertising campaigns? Running a cross-channel campaign on Facebook and Twitter is a natural way to expand on ads that are already performing well on either platform. Not only does each channel grant access to native audiences; there’s also Facebook’s Audience Network and the Twitter Audience Platform to consider. Combined, the wide range […]

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Facebook’s Lead Ads: What They Are And How To Use Them

Lead generation marketers know firsthand how important immediate action is to advertising revenue, and therefore how crucial it is to reduce the number of steps between when a person sees an ad to when a conversion event takes place. Oftentimes, a social media user will not want to leave the channel they are currently browsing to visit a different website — and even if they do, they won’t want to fill out a lengthy form. Fortunately, Facebook has a solution to […]