Menu

Category : Facebook News

Featured Image - Lookalike Audiences

Facebook’s Lookalike Audiences: The Key To Better ROAS

Wish all your customers behaved like your best customers? Believe it or not, this dream can become a reality thanks to Facebook’s Lookalike targeting capabilities. Here’s all you need to know about Lookalike Audiences on Facebook and Instagram, and how they can help you increase your return on ad spend (ROAS) by delivering your ads to the most qualified audiences. What are Lookalike Audiences? Lookalike Audiences allow you to push your ads to new people who are likely to be […]

3 Brands Winning Cross-Channel Advertising On Facebook And Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Running campaigns on Instagram is a no-brainer for Facebook advertisers, thanks to audience and targeting parity. Although marketers are free to run the same ads on both channels, it’s definitely worth experimenting with different messaging, ad units and segmentation to find out the highest-value combinations. Not sure where to start? Here’s how three brands tailored the style, voice and delivery […]

Featured Image - DPAs

Dynamic Product Ads Drive Strong Results For Facebook Advertisers

Facebook’s Dynamic Product Ads (DPAs) were launched a little over a year ago, but they’ve already proven to be an essential tool for digital marketers. This powerful retargeting solution enables advertisers to intelligently promote the most relevant products from their entire catalog on any device. Still deciding if you should try out DPAs for your business? Here’s all you need to know about how they work and how they’re increasing revenue for Facebook advertisers. What are Dynamic Product Ads (DPAs)? […]

Featured Image - Facebook Reactions

How Will Facebook’s New Reactions Affect Digital Advertisers?

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you’ve logged on to Facebook recently, you’ve probably noticed a major change to the site’s “Like” button. Instead of simply indicating if they liked a post, users can now indicate if that post left them amused, sad, surprised, angry or in stitches. Although this feature is still very new, it will definitely have an impact on businesses and the […]

4 Brands Using Color For Eye-Popping Facebook Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions. As we already explored […]