Tag : Advertising

How Facebook Has Changed Fashion Week

Calling all fashionista’s…This year, New York Fashion Week is amplifying its reach and immediacy with live play-by-play coverage of shows and behind-the-scenes content on Facebook.  Rather than the exclusive event of years past, Facebook has brought Fashion Week to rest of us, and brands have the opportunity to connect with consumers more intimately than ever before. It’s no secret that people are increasingly turning to Facebook for the latest trends, fashion advice, and inspiration.  You can’t scroll through your News […]

facebook mobile commerce

5 Tips on Mastering Facebook Mobile Advertising for E-commerce

Leading retailers throughout the world are leveraging Facebook Mobile, and rightfully so. With 680 million users regularly connecting via mobile, Facebook offers a massive and tantalizing audience to retailers. So how committed are marketers to the mobile e-commerce opportunity on Facebook? By all accounts, they are embracing it as a critical engagement point with their base. The space is not only large; ad spending is hitting new heights. 20% of Facebook advertising revenue is coming from mobile and retail is […]

Nanigans Named One of Boston’s Hottest Companies

BostInno, the must-read local news outlet focused on innovation in Boston, hosted their inaugural 50 on Fire awards ceremony last night and Nanigans took home an award in the Marketing & Advertising category! The 50 on Fire awards recognized the 50 hottest companies in Boston’s Arts & Entertainment, Design, Dining & Retail, Education, Healthcare & Medicine, Marketing & Advertising, Media, Sports & Fitness, and Tech sectors. BostInno received more than 2,000 50 on Fire nominations across the 9 categories, which was then narrowed […]

Nanigans Releases ROI-Based Advertising Solution for Facebook Mobile

Mobile Leaders Fab, TinyCo and Wooga Partner with Nanigans to Acquire Profitable Customers at Scale; Leverage Nanigans’ Post-Install Measurement and Optimization Technology on Mobile February 7, 2013 – Boston, MA (BUSINESS WIRE) – Nanigans, Inc. has released the industry’s first true ROI measurement and optimization solution for Facebook mobile advertising. The solution empowers mobile app developers to acquire profitable customers at scale quickly and cost efficiently, leveraging real-time analytics, predictive algorithms and automated bidding and ad management to maximize lifetime […]


Facebook Names Nanigans ‘Strategic Preferred Marketing Developer’

Nanigans Earns Exclusive Distinction of Excellence from Facebook Based on Strategic Alignment and Growth Potential with Facebook September 20, 2012, BOSTON – (BUSINESS WIRE) – Nanigans, Inc., developer of market-leading Facebook advertising software, has been named a Strategic Preferred Marketing Developer (PMD). This exclusive program provides Nanigans access to Facebook alpha and beta products, co-development of product planning and go-to-market strategies, improved business support, and priority access to Facebook product and engineering teams. Nanigans began developing its Ad Engine™ software […]