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Tag : comScore

FACEBOOK TIMELINE

Back to the Basics: Facebook’s Draw for Advertisers — 955M People, 15% of Time Online

Growth of online display ad spend will outpace that of paid search ad spend this year, driven predominantly by a continued expansion of inventory and mobile. Getting back to the basics, online display advertisers have three main goals: Find audiences that generate the greatest value, Minimize the cost to reach these audiences, and Do both at scale, or high volume. Our Ad Engine software automates the labor-intensive process of maximizing return on Facebook ad spend (ROAS = (value – cost) ÷ cost), and Facebook’s […]

comScore’s Power of Like 2 Study: How Facebook Ads Drive Purchases

As a company that measures Facebook Ad spend from click all the way through the marketing funnel to performance events like registrations, viral invites and purchases, we know first hand that Facebook Ads “work” in driving revenue and business value. Campaigns run through Nanigans’ Ad Engine drive over 2 million performance events every day, a large portion of which are actual purchases. Needless to say, we were excited when comScore released The Power of Like 2: How Social Media Works report […]

Facebook Advertising: Revenue, Market Share and Projections

Over the past several years, Facebook ads have gone from being a new notion to representing the largest market share of online display ads. eMarketer recently published a report projecting worldwide social network ad revenues to grow by the billions. Over a four year period from 2011-2014, social network advertising is expected to grow from a $5.2 billion industry to a $11.87 billion industry. Of the projected $7.72 billion of social network ad revenues, 47% is anticipated to come from the United States. […]

Top Facebook Advertising Reports of 2011

For online marketers, 2011 was the year Facebook advertising became mainstream. Facebook accounted for nearly 1 in 3 online display ads in the United States in the first quarter of 2011. This endowed the social network with the title of largest online display ad publisher — by far exceeding the online display ad shares of traditional leaders like Yahoo!, Microsoft, AOL, Google, Turner, Fox, Glam Media and many others combined. As 2011 ensued and Facebook’s membership steadily climbed to surpass 800 million […]