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Tag : Facebook Apps

Travel on Facebook: New Age of Customer Engagement

From airbnb to TripAdvisor, we are seeing a rush of travel companies embrace Facebook to both find new customers and increase engagement with current customers. Companies are attempting to engage customers not only on their Facebook fan Page, where they are investing in the creation of rich and compelling content alongside providing customer service, but also through custom Facebook Apps. Some of these Apps allow users to purchase tickets and rooms right from Facebook, and when paired with the Open Graph API, […]

10 Interesting Facebook Open Graph Apps and Actions

Aside from its IPO, the big Facebook story over the past week has been the addition of over 60 Open Graph Apps. When these Apps were announced back in September at f8, our SVP of Product, Rishi Dean, wrote two great posts—first breaking down Facebook’s Open Graph platform and announcements at f8, and a second outlining how together these announcements form a “social feedback loop.” Before introduction of the Open Graph, a users interaction with a company or App was limited to […]

3 New Facebook Apps That Differentiate: Citi, Mercedes and KLM Airlines

With the new year has come a rush of new technologies and products as companies battle to capture the attention of consumers. More than ever before, companies are recognizing the vast potential that social has to offer, and are actively integrating Facebook Apps into their products in an effort to differentiate themselves and forge deeper relationships with their customers. From financial institutions to car manufacturers, companies are focusing their efforts on incorporating one of America’s new favorite past times into […]

The Economic Impact of Facebook’s App Economy

We’ve seen some flavor of these headlines across pretty much every tech, social and business outlet over the course of the last week: “Facebook Apps Have Created 182,000 Jobs in U.S. Economy”; “Facebook App Ecosystem Gives Economy $15.7B Boost.” The headlines are based on a study, The Facebook App Economy, which was published by the Center for Digital Innovation, Technology and Strategy (DIGITS) at the University of Maryland. The professors conducting the study in fact interviewed us at Nanigans in their research, with the […]