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Tag : Facebook

Featured Image - Facebook Canvas Ads

Facebook Canvas Ads: The Next Generation Of Mobile Advertising

Facebook has taken its advertising capabilities to the next level with Canvas. These fast-loading mobile ads allow businesses to tell stories and showcase their products in a whole new way. With the freedom of a full-screen experience, advertisers can instantly engage and dazzle viewers with a visually-stunning experience they won’t forget. Facebook boasts 989 million mobile daily active users on average, all of whom require ads that are specifically designed for their browsing experience. Want to incorporate Canvas ads into your online advertising […]

Optimized Bidding: Tips For Turning Around Low-Volume Ad Spend

A big question for many digital marketers is what event to optimize bids towards on Facebook, Twitter and Instagram. Most advertisers just choose the most important metric to them, whether it is subscribe, purchase, or register. Unfortunately, many social platforms heavily depend on data from that specified event’s activity within the last 24 hours. If that event isn’t getting a lot of activity, advertising volume may suffer. Most online marketers share a common goal: to scale spend while maintaining campaign […]

featured image - Same Creative Facebook and Instagram

Two Platforms, One Image: Repurposing Ad Creative For Facebook and Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Thanks to Facebook and Instagram’s cross-advertising capabilities, marketers have the power to reach audiences with the same creative on both platforms. However, since the appearance of an ad on Facebook and Instagram differs slightly in each case, you should make sure that all of the elements — image, copy, and CTA — still make sense. To get a sense of how […]

Featured Image - APAC Facebook Advertising Infographic

Facebook Advertising in Asia-Pacific by the Numbers [Infographic]

Advertisers looking to reach a massively mobile audience need to explore Facebook advertising in Asia-Pacific – home to over 1.6 billion smartphone users by 2020. Spanning India, South Korea, Australia, New Zealand, Hong Kong, Taiwan, Macau, Cambodia, Indonesia, Laos, Malaysia, The Philippines, Singapore, Thailand, and Vietnam, the APAC region is wildly diverse. Marketers need to understand the unique cultures and economic conditions of each area they target. What do you need to know in order to drive the highest returns from your digital […]

F8 2016: Here’s What You Missed

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last March at F8, important updates to Facebook Messenger, LiveRail, and Parse were unveiled to developers from around the world. The 2016 edition of F8 was held once again at Fort Mason in San Francisco, spanning April 12th and 13th. If you were unable to attend the two-day event, here are some on-the-scene snapshots: Tuesday Keynote New Developments Facebook Live (live video for live events) Messenger  - instant, persists […]