Tag : Facebook

Facebook Carousel Mobile App Install And Link Ads: 5 Direct Response Examples

Facebook’s Carousel Ads aren’t just for ecommerce companies. While these image-heavy ads are great for showcasing products, that doesn’t mean that other industries can’t get in on the action. Advertisers are beginning to discover that carousel ad units can effectively drive desired actions like increased traffic to a website or customer acquisition through app installs. Here’s how some brands are creatively using Facebook’s new Carousel format for Mobile App Install (MAI) Ads and Link Ads. DraftKings Daily fantasy sports site […]

Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness

Our last Relevance Score post touched on some of the basic things marketers need to know about the metric and how it relates to campaign strategy. In this article we look a bit more in depth regarding what precise tactics advertisers can leverage to boost an ad’s relevance to their target market. 1. Use gender-specific targeting when possible As a general rule, a Relevance Score tends to be higher for ads utilizing gender-specific targeting when compared to those using non […]

Takeaways From Travel Weekly’s 2015 Consumer Trends Report

Each year, Travel Weekly explores the shifting tides of the industry in its consumer trends report. The report shares important factors that travel-related companies should be aware of in order use the best possible messaging in order to reach customers. Here are just some of the highlights from that report, and how we recommend optimizing that information to make your advertising as unforgettable as the journeys your customers will take. Making the journey from mobile to desktop Multiple devices come […]

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

Recap: Facebook’s Q2 2015 Earnings Call

In the week leading up to Facebook’s Q2 2015 earnings call, financial advisors predicted a strong performance – and they were not disappointed. Thanks in part to continued emphasis on mobile and video, Facebook’s total revenue in Q2 exceeded $4 billion dollars; a first for the company. User growth continued at a steady pace, confirming Facebook’s place as a dominant force in social media. For other takeaways from the call, read on: Stats and Facts Reach Facebook now has 1.49 […]