Tag : Facebook

Featured image - Millennial Stats Slideshare

Marketing to Millennials: What Digital Advertisers Need To Know [Slideshare]

It’s no secret that the millennial generation rules the Internet. Born between 1980 and the mid-2000s, they’re the first age group to truly come of age in the online era. As a result, millennials live on social platforms like Facebook, Instagram and Twitter. Because they are frequently on social sites and spending time in mobile apps, they’re an ideal audience for ecommerce companies, mobile gaming developers, and other businesses that also exist in a primarily digital world. As you create […]

Recap: Facebook’s Q3 2015 Earnings Call

Facebook has once again come out of its quarterly earnings call with strong performance in terms of ad revenue and user growth. With more than 1 billion people now checking Facebook daily, the social platform remains a premier destination for advertisers looking to reach a wide, global audience. Throughout the call, CEO Mark Zuckerberg and COO Sheryl Sandberg emphasized the three core pillars of Facebook’s strategy: Capitalizing on the shift to mobile Growing the number of marketers using Facebook’s ad […]

6 Reasons Why Facebook Marketers Are Flocking to Dynamic Product Ads

We’ve written a lot about some massive shifts in the marketing industry – first, away from traditional print and TV advertising toward programmatic, and second, away from the old agency model toward in-house advertising teams. Another significant shift has been an increasing focus on direct response, where once the majority of digital ad spend was funneled toward branding campaigns. Facebook’s new offering, Dynamic Product Ads, is the latest in a series of offerings from publishers that provide advertisers with powerful […]

Facebook Carousel Mobile App Install And Link Ads: 5 Direct Response Examples

Facebook’s Carousel Ads aren’t just for ecommerce companies. While these image-heavy ads are great for showcasing products, that doesn’t mean that other industries can’t get in on the action. Advertisers are beginning to discover that carousel ad units can effectively drive desired actions like increased traffic to a website or customer acquisition through app installs. Here’s how some brands are creatively using Facebook’s new Carousel format for Mobile App Install (MAI) Ads and Link Ads. DraftKings Daily fantasy sports site […]

Facebook Relevance Score: 3 Tactics to Boost Your Ad Effectiveness

Our last Relevance Score post touched on some of the basic things marketers need to know about the metric and how it relates to campaign strategy. In this article we look a bit more in depth regarding what precise tactics advertisers can leverage to boost an ad’s relevance to their target market. 1. Use gender-specific targeting when possible As a general rule, a Relevance Score tends to be higher for ads utilizing gender-specific targeting when compared to those using non […]