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Tag : Facebook

Recap: Facebook’s Q2 2014 Earnings Call

Facebook’s been busy since its f8 developer conference back in April, when the company announced a majority of mobile ad revenue (59%) and the launch of the Facebook Audience Network. Over the past few months, the social network has garnered headlines for its right-hand side ad redesign, the acquisition of online video advertising platform LiveRail, and most recently, its testing of a direct action “Buy” button geared toward ecommerce companies. The advertising community has eagerly anticipated Facebook’s Q2 earnings report yesterday, a […]

Maintain the Balance: A Product Manager’s Manifesto

This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]

How to Succeed in eCommerce Advertising: 6 Creative Best Practices

The future looks bright for eCommerce advertising. According to eMarketer, global B2C eCommerce sales will increase by 20.1% this year to reach $1.500 trillion, spurred by the adoption of mobile devices in emerging markets, the proliferation of online payment options, and more sophisticated shipping methods. Similarly, eMarketer’s US Retail eCommerce Sales Growth by Product Categories chart displays healthy (12-15% YOY) increases in 2015, especially in the books/music/video, apparel & accessories, toys & hobby, furniture & home furnishings verticals. As direct response advertising […]

comScore’s 2014 Digital Future in Focus Report: Native, Mobile, & Multi-Platform

At 7,105 words and 41 pages, comScore’s 2014 US Digital Future in Focus report is a hefty read. Luckily, it’s also chock full of interesting data and takeaways for marketers interested in multi-platform, digital media, mobile, social monetization, online video, ad performance, search engine and eCommerce trends (that should be all of us, right?). If you don’t have the time to read the whole thing, here’s a snapshot of what mobile disruption means for digital advertisers and where you should be focusing your attention. 1. […]

3 Major Developments to Come Out of Facebook’s f8 Conference

Mark Zuckerberg took the stage yesterday and immediately announced that this was going to be a different kind of f8. Rather than focusing on dazzling new Facebook features, the company is now focused on stability and encouraging community growth — encompassing users, advertisers and developers. As Facebook continues to grow its audience and network of advertisers, scale becomes even more of a central focus. Some basic takeaways from his presentation: Facebook has helped process $3B+ in payments, with 59% of […]