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Tag : Holidays

Conquer 2015 With Our Comprehensive Advertising Calendar

Foresight is a major component of any marketing strategy. Between graphic design, photography, copywriting, and approval from the top, ad campaigns take time to set in motion, so the farther out campaign managers can plan, the better. Timely and seasonal ads lend a touch of personalization no matter how large your target audience is, so as you begin to think about your advertising goals for Q2 and beyond, keep this 2015 marketing calendar handy. February February 1: Super Bowl Sunday […]

Twas the Night Before Christmas, at 60 State Street

With apologies to Clement Moore or to whomever was the original author, that authorship having been recently disputed by persons with nothing better to do. Resemblances to any person, living or dead, although slyly hinted at, are merely co-incidental, since this is a work of some fiction. Twas the night before Christmas, at 60 State Street, Game ads weren’t yet running, e-commerce was beat, And Ad Ops had gone to The Place for some fun, While Suzanne, Tucc and Carly […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: New Report: Q2 2014 Global Facebook Advertising Benchmarks Facebook Leads eMarketer’s Social Commerce Roundup Nanigans Global Facebook Advertising Benchmark Report: Q3 2014 Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

santa xmas

Twas the Night Before Christmas, at 60 State Street

With apologies to Clement Moore or to whomever was the original author, that authorship having been recently disputed by persons with nothing better to do. Resemblances to any person, living or dead, although slyly hinted at, are merely co-incidental, since this is a work of some fiction. Twas the night before Christmas, at 60 State Street, Our ads were still running, not skipping a beat, And ad ops had gone to The Place for some cheer, Even Scott took his […]

4 Tips For Targeting Shoppers On Facebook This Holiday Season

It’s that time of year again!  Holiday shoppers are scrambling to make their purchases and Facebook marketers are wondering how many targeting combinations they are going to need to achieve their goals.  With over a googol targeting combinations on Facebook, being able to focus on the best targeting combinations can mean the difference between success and failure.  Here are four targeting best practices to ensure your Facebook ad campaigns thrive during the busy holiday shopping season. 1. Custom Audiences & […]