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Tag : Holidays

The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day

If there is a day outside of Christmas where a sizable percentage of Americans are expecting gifts, it’s Valentine’s Day. But unlike the holiday season where most Americans make their purchases weeks or months in advance, U.S. purchase and ad spend data indicate that advertisers are most focused on — and see the best results from — last-minute Valentine’s Day shoppers. Below, you can see how 2015 ecommerce purchase rates from Facebook advertising rose by 47% during Valentine’s Day week, […]

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The Global Marketer’s Guide to European Holidays

Marketers looking to break into the European marketplace have a lot to learn in order to successfully target their social ads. Not only does the European market consist of a wide range of languages, cultures and religions, but each country also has its own list of unique holidays to consider. To make it easier to tailor your ads to each country, we’ve comprised the following list of European holidays and events that marketers need to know while planning out ad campaigns […]

Twas the Night Before Christmas, at 60 State Street

With apologies to Clement Moore or to whomever was the original author, that authorship having been recently disputed by persons with nothing better to do. Resemblances to any person, living or dead, although slyly hinted at, are merely co-incidental, since this is a work of some fiction. Twas the night before Christmas, at 60 State Street, The PIs had stopped, Zach was dead on his feet, Our sprints even had a whole built-in day off And Ad Ops had gone […]

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Creative Refresh Tips For Shaking Up Your Facebook Holiday Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. During the shopping frenzy that is Q4, many brands put their advertising into overdrive. After all, it makes sense that marketers want to capture as many sales as possible when so many people have holiday shopping on their minds. But when you fire out ads at top speed, it’s easy to burn through all your creative or bore audiences with […]

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4 Retail Instagram Ads That Are Winning The Holidays

The 2015 holiday season will be a particularly special one for Instagram. The photo sharing site rolled out advertising capabilities to all companies this year, making this the first holiday season where businesses can use the platform to draw in customers during Black Friday, Cyber Monday, and beyond. Instagram’s primarily mobile platform means it’s in perfect alignment with recent increases in mobile shopping behavior in Q4. Plus, the visual nature of the photo sharing site means it’s the ideal place […]