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Tag : Holidays

Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, […]

Conquer 2015 With Our Comprehensive Advertising Calendar

Foresight is a major component of any marketing strategy. Between graphic design, photography, copywriting, and approval from the top, ad campaigns take time to set in motion, so the farther out campaign managers can plan, the better. Timely and seasonal ads lend a touch of personalization no matter how large your target audience is, so as you begin to think about your advertising goals for Q2 and beyond, keep this 2015 marketing calendar handy. February February 1: Super Bowl Sunday […]

Twas the Night Before Christmas, at 60 State Street

With apologies to Clement Moore or to whomever was the original author, that authorship having been recently disputed by persons with nothing better to do. Resemblances to any person, living or dead, although slyly hinted at, are merely co-incidental, since this is a work of some fiction. Twas the night before Christmas, at 60 State Street, Game ads weren’t yet running, e-commerce was beat, And Ad Ops had gone to The Place for some fun, While Suzanne, Tucc and Carly […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season New Report: Q2 2014 Global Facebook Advertising Benchmarks Facebook Leads eMarketer’s Social Commerce Roundup Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

santa xmas

Twas the Night Before Christmas, at 60 State Street

With apologies to Clement Moore or to whomever was the original author, that authorship having been recently disputed by persons with nothing better to do. Resemblances to any person, living or dead, although slyly hinted at, are merely co-incidental, since this is a work of some fiction. Twas the night before Christmas, at 60 State Street, Our ads were still running, not skipping a beat, And ad ops had gone to The Place for some cheer, Even Scott took his […]