Tag : Holidays

Ecommerce Holiday Advertising Trends Preview

Related Posts: New Report: Q2 2014 Global Facebook Advertising Benchmarks Facebook Leads eMarketer’s Social Commerce Roundup Nanigans Global Facebook Advertising Benchmark Report: Q3 2014 Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

santa xmas

Twas the Night Before Christmas, at 60 State Street

With apologies to Clement Moore or to whomever was the original author, that authorship having been recently disputed by persons with nothing better to do. Resemblances to any person, living or dead, although slyly hinted at, are merely co-incidental, since this is a work of some fiction. Twas the night before Christmas, at 60 State Street, Our ads were still running, not skipping a beat, And ad ops had gone to The Place for some cheer, Even Scott took his […]

4 Tips For Targeting Shoppers On Facebook This Holiday Season

It’s that time of year again!  Holiday shoppers are scrambling to make their purchases and Facebook marketers are wondering how many targeting combinations they are going to need to achieve their goals.  With over a googol targeting combinations on Facebook, being able to focus on the best targeting combinations can mean the difference between success and failure.  Here are four targeting best practices to ensure your Facebook ad campaigns thrive during the busy holiday shopping season. 1. Custom Audiences & […]


Nanigans Releases Benchmark Report for Retailers Advertising on Facebook; Highlights 152% ROI into Holiday Shopping Season

Performance Marketing Technology Leader Releases Key Performance Indicators on Facebook for the Retail Sector, Including ROI October 16, 2013 – Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., the predictive lifetime value company offering Software-as-a-Service for social and mobile performance marketing at scale, announced today the release of a benchmark report for retailers advertising on Facebook®. The report offers support for retail CMOs to increase Facebook advertising budgets into holiday shopping season, showcasing strong engagement and return with retailers achieving 3.75X […]

Why Retailers Are Investing In Facebook For The Holidays

For many retailers, the holiday season is the most important time of the year.  Retailers are gearing up for a busy holiday shopping season, with analysts predicting another year of sizeable growth for online sales in 2013.  eMarketer estimates that online retail sales will grow by 15.1% year over year in November and December, reaching 68.1 billion in the United States alone.  Mobile is also expected to play an important role with its share of U.S. retail ecommerce sales expected […]