Tag : Holidays

North American Holiday Guide

The Global Marketer’s Guide To North American Holidays

Want to expand your business to North America? Then you need to know about the many unique marketing opportunities that happen each month. While each country on the continent has its own individual holidays and occasions, there are many overlapping events and traditions that you can harness to drive sales and bring more attention to your business. Whether you hail from APAC, EMEA, or points beyond, here are all the holidays you should consider when building your digital advertising strategy […]

2015 Facebook Advertising Holiday Trend Preview for Ecommerce

For large online retailers, the summer months are less about fun in the sun, and more about planning for the holiday season several months away. The questions ecommerce companies often grapple with in digital advertising relate to everything from budget allocation to campaign creative strategy to targeting mix. To give ecommerce performance marketers more insight into holiday advertising trends, we’ve run a thorough analysis comparing non-holiday and holiday campaign performance on Facebook. Related Posts: Ecommerce Holiday Advertising Trends Preview Nanigans […]

How Online Retailer Adore Me Reached 1,500 New Customers in 5 Days

Adore Me, the “New Face of Lingerie,” is disrupting the world of fashion by producing designer bras and sleepwear at affordable prices.  While the brand may not yet be a household name, its star is on the rise. Over Thanksgiving weekend, Adore Me saw a 15X increase in new member registrations through Facebook, but that was nothing compared to Cyber Monday — their biggest day ever for site traffic and purchases. Here’s the story of how a data-driven company managed […]

Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, […]

Conquer 2015 With Our Comprehensive Advertising Calendar

Foresight is a major component of any marketing strategy. Between graphic design, photography, copywriting, and approval from the top, ad campaigns take time to set in motion, so the farther out campaign managers can plan, the better. Timely and seasonal ads lend a touch of personalization no matter how large your target audience is, so as you begin to think about your advertising goals for Q2 and beyond, keep this 2015 marketing calendar handy. February February 1: Super Bowl Sunday […]