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Tag : Nanigans

The ABCs of Efficient Campaign Pacing: Part Three

In the past few weeks we’ve talked about the number of Active Ads within your campaign, and how to limit your Bids and Budgets. This week, we’ll walk through the last two letters in the “ABCs” of making sure your campaign daily budget is paced properly: “C” is for Calendar When consumers are left to their own devices (pun intended), they are far more active within the online marketplace. That is to say, when the average user is at work, […]

Anatomy of a Growth Marketer: Kevin Hsu

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Savvy companies are building in-house teams to manage their most important marketing channels. They recognize that outsourcing leads to missed opportunities, and they care enough about the customer journey to train and invest in talent that can maximize insights gathered from data. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time […]

The ABCs of Efficient Campaign Pacing: Part One

We’ve all been through it. Days of meticulous planning and hours of meetings have all led up to launch day, and you’ve got your campaign ready-to-go. Ads pushed, impressions and clicks pouring in – success! Four hours later and you’ve burned through the entirety of your day’s budget. What was supposed to last a full 24 hours is now gone; no more ad spend until tomorrow. Where did it all go wrong? What do you do to make sure it […]

Inside the Toolkit of Today’s Best In-House Advertisers

The most forward-thinking companies today know that to achieve meaningful growth through digital advertising, even having an industry-leading team of marketing pros isn’t enough. Real results come from equipping data-driven advertisers with the most powerful tools for the job. At Nanigans, we know that taking control of performance marketing in-house with the right talent and the best software can pay off big. Achieving double your ROI goals or scaling your campaigns 10X in just four months doesn’t happen by chance. […]

Twas the Night Before Christmas, at 60 State Street

With apologies to Clement Moore or to whomever was the original author, that authorship having been recently disputed by persons with nothing better to do. Resemblances to any person, living or dead, although slyly hinted at, are merely co-incidental, since this is a work of some fiction. Twas the night before Christmas, at 60 State Street, Game ads weren’t yet running, e-commerce was beat, And Ad Ops had gone to The Place for some fun, While Suzanne, Tucc and Carly […]