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Tag : Nanigans

VentureBeat’s Mobile Summit: The Future is Now

Nanigans participated in the VentureBeat Mobile Summit at the historic Cavallo Point Resort in Sausalito earlier this week. CEO Matt Marshall and the entire team at VentureBeat put on a top tier event, bringing in speakers from many different verticals. Here are a few takeaways: Biz Stone: Twitter must make bold choices to survive Google: Boosting the mobile ad market Secret & Mixpanel: User retention and data analyzation While the audience heard from a great group of keynote speakers, the true […]

Bloomberg TV Interviews Nanigans on Facebook’s Ad Strategy

This morning, Nanigans was live from New York! Bloomberg TV’s Bloomberg Surveillance invited Nanigans’ SVP of Marketing, Dan Slagen, to join Evercore’s Managing Director, Ken Sena, and hosts Tom Keene and Scarlet Fu for a discussion about the state of Facebook advertising. For Bloomberg TV’s 27 million monthly viewers, Bloomberg Surveillance brings insight into the state of the market each morning with a conversation on economics, finance and investment. The segment titled Who’s Going to Look at an Ad on […]

Meg Bear Discusses Vision Behind Oracle Social Cloud and Nanigans Partnership

Nanigans announced today that the company will be working with Oracle Social Cloud in Oracle Social’s Paid Media Partnership Program. Read our Q&A on the vision behind the partnership and more with Meg Bear, group vice president for Oracle Social Cloud. Why did you select Nanigans for this partnership? We wanted to work with the best ad technology platforms in the business and Nanigans certainly fits the bill. The Nanigans platform delivers exactly what today’s modern marketer needs—strong performance-based, data-driven […]

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Nanigans Announces Relationship with Oracle Social Cloud

BOSTON–(BUSINESS WIRE)–Nanigans, Inc., the Predictive Lifetime Value™ based advertising technology company, today announced they will be working with Oracle Social Cloud in Oracle Social’s Paid Media Partnership Program, Oracle’s new open API-based strategy for its paid media solution to deliver customers choice and expertise. Nanigans has been laser focused on growth over the past 12 months, growing its revenue by 100 percent for the third year in a row, finalizing channel expansion, increasing employee count from 60 to over 160 and […]

How to Boost Performance with In-Memory, Multi-Dimensional Analytics

Nanigans’ ad optimization platform, Ad Engine, leverages data to provide the best ROI (return on ad spend investment) for our customers. Making this data easily accessible in a myriad of dimensions is pivotal to analysis. Scarecrow is the backend engine that replaces our original Placement Analysis utility focusing on high performance despite large data size (a million+ ad placements) with the ability to incorporate multiple, custom pivots across an ad’s creative, audience, and performance over time. Background The original version […]