Tag : Online Advertising

Facebook Ad Campaign Pacing: 3 Common Bidding and Budgeting Questions

Pacing is a basic concept in the world of online advertising, yet it can have a strong impact on the performance of ad campaigns. Improper pacing can lead to budgets spent too quickly or underdelivering on volume goals. Even if you are reaching your spend goals by the afternoon, you may be missing out on even better opportunities later in the day. With proper pacing, advertisers are able to easily analyze whether different hours of the day impact campaign performance and […]

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

Nested Lookalike Audiences: How To Avoid Two Major Digital Advertising Pitfalls

A few months ago, we posted about the powerful effects of pairing Facebook’s Custom Audiences (people who have expressed interest in your brand) with Lookalike Audiences (people who behave similarly to the aforementioned cohort). Our direct response customers are seeing a lot of success with this combination, and it comes highly recommended as a best practice from our account managers. However, there is one major caveat to the approach that all digital marketers should be aware of: Cannibalization. Say you’re […]

3 Ecommerce Takeaways From eMarketer’s Apparel Retailers Trends Report

The latest fashion trends aren’t the only trends on apparel retailers’ minds. Purchasing habits are changing as consumers increasingly use digital platforms to discover, research and order products. Data from market research firm The NPD Group indicates that online sales have grown to account for 19% of industry dollars, while in-store sales have declined by 2%. Does this mean that ecommerce will eventually lead to the demise of in-store shopping? Not exactly. As eMarketer explains in its latest report, Apparel […]

Why Social Media Ad Evolution Is A Digital Marketing Revolution

Think social media isn’t a sustainable digital marketing solution? Think again! With 74% of online adults using social networking sites, there are more eyes on social than ever before. Two big names in social media, Facebook and Twitter, have evolved to ensure that advertising on their sites will continue to be a precise and dynamic option for digital marketers. By continually expanding ways that marketers can reach targeted audiences, Facebook and Twitter are solidifying their position as the cornerstones of many […]