Menu

Tag : Online Advertising

How to Prepare Your Holiday Advertising For Social Media, Part 2

Welcome back to our three-part series on setting your 2014 holiday campaigns up for success on social! In Part One, we shared the first step: Evaluating your goals and KPIs, targeting, and ads from last year to help inform and improve Q4 2014. In Part Two, we’ll discuss newer targeting types and how they can fit into your strategy. Let’s dive in. Step Two: Update your arsenal Right Hand Rail Cue the makeover montage! In April, Facebook announced its plans […]

How to Prepare Your Holiday Advertising For Social Media, Part 1

Have you started thinking about your holiday campaigns yet? According to the latest Think With Google survey, more than half of holiday shoppers say they’ll begin researching gifts before Thanksgiving — with 26% starting before Halloween (read: now). If you’ve been focusing on marketing pumpkins instead of sugar plums, don’t worry — we’ve outlined three steps for planning your holiday ad spend. In Part One of this three-part series, we’ll discuss how you can apply key takeaways from last year’s […]

The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014

With the back to school shopping frenzy in our rearview mirrors, it’s time to focus on eCommerce’s most wonderful time of the year: the 26 days between Black Friday and Christmas. October may seem too early to plan out holiday campaigns, but in reality, you have less than 8 weeks to put together and test images, copy, calls to action, landing pages and targeting groups — not to mention analyze what worked best last year. Speaking of which — here’s […]

The Biggest Disruption in Ad Tech

This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his comment in an interview with John, going in-depth to explain Nanigans focus on delivering more value to end advertisers through a SaaS platform enabling publisher-direct media buying – and in doing so, removing the media markup costs of traditional ad tech middlemen. An excerpt from […]

4 Ways To Connect Your Online And Offline Campaigns

To compete in today’s ever-changing digital marketing landscape, marketers are increasingly adopting approaches that leverage both online and offline channels to fully engage customers. Effective marketing campaigns break down silos, leverage unified customer data across all channels to deliver the right message at the right time through the right medium. A recent study from Vizu, (a Nielsen company) backs this up. Their latest study revealed that 66 percent of advertisers use paid social media advertising along with other online advertising, […]