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Tag : Online Advertising

4 Ways To Connect Your Online And Offline Campaigns

To compete in today’s ever-changing digital marketing landscape, marketers are increasingly adopting approaches that leverage both online and offline channels to fully engage customers. Effective marketing campaigns break down silos, leverage unified customer data across all channels to deliver the right message at the right time through the right medium. A recent study from Vizu, (a Nielsen company) backs this up. Their latest study revealed that 66 percent of advertisers use paid social media advertising along with other online advertising, […]

FACEBOOK TIMELINE

Back to the Basics: Facebook’s Draw for Advertisers — 955M People, 15% of Time Online

Growth of online display ad spend will outpace that of paid search ad spend this year, driven predominantly by a continued expansion of inventory and mobile. Getting back to the basics, online display advertisers have three main goals: Find audiences that generate the greatest value, Minimize the cost to reach these audiences, and Do both at scale, or high volume. Our Ad Engine software automates the labor-intensive process of maximizing return on Facebook ad spend (ROAS = (value – cost) ÷ cost), and Facebook’s […]

Attribution, Big Data & The Open Graph: 3 Driving Forces of Social Ad Innovation

This article was originally published on Social Media Today. It’s the year of Facebook for digital marketers, with the social network projected to surpass $5B in worldwide ad revenues. Nearly half of Facebook’s 901M active users visit the site at least 6 out of 7 days a week, and with people spending more than 1 out of every 7 of their online minutes on Facebook, it’s no surprise that ad spend will continue to flow from other mediums to the social […]

Big Box Retailers Go Digital: Home Depot, Kohl’s and Walmart

Three big box retailers made ad news headlines this week for shifting their budgets online, with Facebook being a core component to their newly minted digital strategies. Home Depot, Kohl’s and Walmart favor digital’s impact, targeting and measurement — not to mention its help in stealing e-commerce share away from powerhouses like Amazon. E-commerce represents approximately 8 percent of all retail sales, and convenience, price comparisons, exclusivity among many other benefits are pushing more and more shoppers online. At our […]

Facebook Featured on 10% of Mary Meeker’s 2011 Internet Trends Slides

While mobile was crowned the “mega-trend of the 21st century” in Queen of the Net Mary Meeker’s 2011 Internet Trends presentation earlier this week at the Web 2.0 Summit, Facebook did not go unnoticed. The social network was front-and-center on a tenth of this widely followed analyst and KPCB venture capitalist’s annual breakdown of Internet trends. We pulled five of our favorite slides from that presentation: A Global Leader Facebook was identified as a “mega-leader” across the globe, fourth only to Apple, […]