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Tag : retail

How To: Conduct An Ad Creative Test

Online marketers are told time and time again to refresh creative often, and for good reason — this approach gives social media campaigns a higher likelihood of attracting customer attention and leaves more room for optimization down the line. In our recent “How Can Online Advertisers Test Creative In Their Facebook Ads?” blog post, we provided recommendations for how to set up an A/B test of creative. In this article, we’ll be looking more in depth at the testing components. […]

Predictive Lifetime Value: The Key To Long-Term Online Retail Success

Advertising your products to customers is one thing. Advertising your products to the right customers is another matter entirely. What’s the point of investing in advertising if the people those ads attract don’t spend money, or only spend a little and then never again? At Nanigans, we are enabling direct response advertisers to target the audiences who are most valuable in the long-term, using Predictive Lifetime Value (PLTV) algorithms and tools. What is PLTV? Lifetime value is the revenue or […]

4 Ways Digital Marketers Can Optimize Ads to Reach Millennials

Millennials are the first generation to come of age in an increasingly digital world. As a result, they have an entirely different pattern of online behavior than previous generations. Since their habits are so unique, it’s important to tailor your ads to their specific needs. Here are just a few ways that you can do so. 1. Millennials move across multiple devices Between desktop, tablets and mobile, it can be tough to pin down a millennial. According to a study […]

Nested Lookalike Audiences: How To Avoid Two Major Digital Advertising Pitfalls

A few months ago, we posted about the powerful effects of pairing Facebook’s Custom Audiences (people who have expressed interest in your brand) with Lookalike Audiences (people who behave similarly to the aforementioned cohort). Our direct response customers are seeing a lot of success with this combination, and it comes highly recommended as a best practice from our account managers. However, there is one major caveat to the approach that all digital marketers should be aware of: Cannibalization. Say you’re […]

How Online Retailers Can Avoid Mobile Shopping Cart Abandonment

You select an eye-catching image. You pair it with some great copy. You match your ad to a worthy mobile audience. You deploy the campaign. You get a lot of clicks, but your conversion rate is low. Puzzled? You’re not alone. According to MarketLive’s latest Performance Index, mobile phone ecommerce traffic surged 269% in Q1 2015, but 90% of smartphone carts were abandoned. How can online marketers avoid the curse of cart abandonment? We’ve gathered a few stats from UPS’s […]