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4 Ecommerce Twitter Ads That Are Driving Revenue For Online Retailers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Did you know that retail executives have named Twitter as one of the most effective social media sites worldwide? Using Twitter’s advanced targeting options to reach 320 million monthly active users allows retailers to reach valuable new shoppers. According to eMarketer, ecommerce purchases influenced by Twitter exposure to a brand have an average order value of $162.52. How can your ecommerce brand harness the […]

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6 Retailers Driving Purchases With Stunning Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.Retailers can’t afford to miss out on Instagram advertising. Ecommerce brands that advertise on the photo-sharing site see impressive returns, such as a 36% lift in return on ad spend (ROAS) or a 2.4x sales uplift in advertised products. The key to driving purchases on a primarily visual site like Instagram is high-quality creative in your ads. So how should you […]

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3 Ways Ecommerce Advertisers Can Increase Average Order Value

For ecommerce advertisers, the goal of digital campaigns shouldn’t just be customer acquisition or retention. Increasing current customers’ average order value is a major step towards driving more revenue, and it is often overlooked as a marketing strategy. So how can online retailers increase their chance of seeing big bucks at checkout? Here are three advertising tricks that can help increase the average order value generated by online shoppers. 1. Employ Dynamic Product Ads Dynamic Product Ads (DPAs) include several […]

The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day

If there is a day outside of Christmas where a sizable percentage of Americans are expecting gifts, it’s Valentine’s Day. But unlike the holiday season where most Americans make their purchases weeks or months in advance, U.S. purchase and ad spend data indicate that advertisers are most focused on — and see the best results from — last-minute Valentine’s Day shoppers. Below, you can see how 2015 ecommerce purchase rates from Facebook advertising rose by 47% during Valentine’s Day week, […]

APAC Retailer Boosts App Install Rates 62% Using Nanigans Mobile SDK [Case Study]

China has many successful companies looking to reach consumers browsing and buying on their mobile phones. One of the region’s ecommerce leaders carries tens of thousands of products across a wide range of categories, including electronics, RC toys, clothing, beauty, and jewelry. Learn how this company generated more than 40,000 mobile app installs in just over two months of leveraging Nanigans, all while increasing click-through rates (CTR) and decreasing cost per install (CPI). The Goal With the goal of reaching […]