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Is Social Media Advertising Replacing Search?

This article was originally published on iMedia Connection. Media spend on marketing, particularly online, continues to rise in 2014. As CMOs gain confidence in their ability to generate revenue through digital channels — especially mobile — they will continue to invest time and resources into online methods of driving user acquisition and retention. According to the Chief Marketing Officer Council’s eighth annual “State of Marketing” report, 54% of marketers plan to boost their budgets in 2014, focusing on the following […]

Top Facebook Advertising Reports of 2011

For online marketers, 2011 was the year Facebook advertising became mainstream. Facebook accounted for nearly 1 in 3 online display ads in the United States in the first quarter of 2011. This endowed the social network with the title of largest online display ad publisher — by far exceeding the online display ad shares of traditional leaders like Yahoo!, Microsoft, AOL, Google, Turner, Fox, Glam Media and many others combined. As 2011 ensued and Facebook’s membership steadily climbed to surpass 800 million […]