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Tag : social commerce

Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference on 4/3

Do you know what’s ahead when it comes to the future of  e-commerce and omni-channel retailing?  Everyone is talking about how social media, content marketing and digital video are personalizing the online shopping experience. But do you know how to build an online dialogue and create a unified consumer experience across all channels? At Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference, Nanigans’ SVP of Marketing, Dan Slagen will dive into how social networks are enabling consumers to review, recommend and […]

Gain Facebook Advertising Knowledge, Win An iPad: Nanigans at IRCE 2012

Nanigans is excited to be a featured sponsor and exhibitor at Internet Retailer Conference & Exhibition 2012 (IRCE 2012) next week — the world’s largest e-commerce event! Leading up to the event, we have prepared brief daily emails with exclusive Facebook Advertising data and best practices specifically for e-commerce and retail. By signing up to receive this knowledge, you will be entered for a chance to win the new iPad! There’s more: Each time you refer a friend or colleague to sign up, you’ll enjoy […]

5 Ways Savvy e-Commerce Companies Are Leveraging Facebook Ads

This article was originally published here on Inside Facebook. Following social gaming, e-commerce companies have been early adopters of Facebook advertising. We have had the opportunity to work with innovators in the industry over the last 2 years, including Fab.com, Gilt Groupe and Nordstrom’s HauteLook, helping them hone their Facebook advertising strategies to acquire new customers and deliver positive ROI. In fact, their needs and goals have helped refine our product roadmap. Savvy e-commerce companies are increasingly realizing they can leverage Facebook […]

Facebook Advertising Trends: CPCs Increased 80% During the Holidays

Online retail sales reached a new $37.2 billion record high this holiday shopping season. That’s up a sizable 15% from 2010. With social networks cited by consumers as their leading online shopping portal (topping both retail and comparison sites), it’s no surprise that many advertisers turned to Facebook this year to place ads and take advantage of the social network’s 800 million active users, engagement and targeting parameters. The result of this increased demand for Facebook ads was higher cost per clicks (CPCs). […]

Holidays Are for Sharing: The Power of Facebook, Courtesy of Fab.com and Levi’s

Retail e-commerce sales reached new highs during the holiday shopping season last year. Record setting online sales on Black Friday and Cyber Monday point to even greater and new highs this year. With shoppers citing social networks as their leading online shopping portal, it’s no surprise that 25% of retailers report their most effective online ad techniques are on social networks (third to dynamic optimization (28%) and retargeting (26%) – both of which can also be done on Facebook). Fab.com and Levi’s are two […]