Tag : Social Networks

Featured image - China digital advertising

4 Reasons Digital Advertisers Should Be Targeting China

eMarketer predicts big things for digital advertising in China. While the country’s economy is in the midst of a slowdown, China will still experience healthy year-over-year gains because of growing domestic demand for retail, financial services, telecom and other services that naturally contribute to more ad spending. It also doesn’t hurt that China is a major economic force that has helped make Asia-Pacific the home to the majority of the world’s ecommerce market. eMarketer says this especially holds true for […]

Facebook’s Shift to Professional Networking: Implications for Advertisers

Millennial Branding, a fellow Boston-based company, released a study examining Generation-Y’s use of Facebook in relation to their careers — pooling information from 4M profiles. Although they report a low number of users leveraging Facebook as a professional tool, these numbers are on the rise — as is the amount of career information listed on Facebook as a whole. With Facebook’s reach and continued growth in time spent on the site, some argue it could encroach on LinkedIn’s status as being the preeminent professional […]

Facebook Featured on 10% of Mary Meeker’s 2011 Internet Trends Slides

While mobile was crowned the “mega-trend of the 21st century” in Queen of the Net Mary Meeker’s 2011 Internet Trends presentation earlier this week at the Web 2.0 Summit, Facebook did not go unnoticed. The social network was front-and-center on a tenth of this widely followed analyst and KPCB venture capitalist’s annual breakdown of Internet trends. We pulled five of our favorite slides from that presentation: A Global Leader Facebook was identified as a “mega-leader” across the globe, fourth only to Apple, […]